Research blog: commercial

  

Guitar commercials typically include a wide shot of a person with a guitar. This establishes the setting and shows the product being sold. There is also a zoom into a close up shot of someone playing or tuning the guitar. Sometimes there is a two shot showing multiple people playing guitar together. This can also be a three shot. There could also be a split screen shot of two different angles of the guitar. For example, one high angle and one low angle. For sound, there is both diegetic and non diegetic sound used. Some commercials have clips of sound from the guitar being played as it is shown on screen, while others add in sound over the real world music. Typical costumes are just casual clothes, as it is meant to be relatable.

Props include guitars, amps, and sometimes other instruments. Some different settings are a house, music store, or stage. Music in guitar commercials can be upbeat and fun, or it can be mellow and calming. Both can show the positive feelings that come from playing music and sharing that music with others. There are multiple transitions that different commercials of this type use. Some use jump cuts to quickly move between shots. Some are slower with their transitions and use fade in/fade outs or dissolves. The editing for more upbeat commercials is fast and busy. In contrast it is more subtle and slower in more mellow commercials. There are many different ways to film a guitar commercial but there are some techniques that all have in common that make them more enjoyable to watch.