Production: the props

Somthing very memorable in commercials is the props being used. I tried to use very appropriate props for my prduct. Since the advertisement is for Epiphone guitars, I used my guitars as props. One bass guitar and one electric guitar. When filming I picked up my guitar and played and had it filmed. This acted as a key role in the commercial. Making the audience feel inspired to play the guitar. This overall contributes to the point of an advertisement, which is to incourage the audience to buy the product. An amp is also used in this ad, along with the cord to plug into the guitar. For this I used my real equipment. My room was also the star of the video, this contributes to the theme of music. My room is covered in posters and music related memorabilia. The first scene shows my record player and the Beatles revolver as props. These added to the production and the music being played. It was crucial to highlight guitars since Epiphone is a guitar company. Luckily the filming being in my room made it all very accessable. Everything being in one place made it easy to film and move everything. This also insures that all the equipment worked and was ready to be played . Overall, all the props were related to music and carry on with the overall music bringing us together, which is our theme . Everything was placed to make the audience feel connected and understand the connection music gives.